Oatties began with the simple idea of eating a healthy meal every morning without spending too much time preparing it. On average, people tend to spend 10–15 minutes of their time in the morning preparing breakfast, either sacrificing their sleep or rushing off to work and worrying about being late.

Health and nutrition have always been major parts of our lives, as there is a saying that "health is wealth." Having a nutritious and balanced meal at every meal is the best way to keep our body healthy and feel energetic throughout the day.

This is where the journey of Oatties has started with goals to bring convenience to healthy eating and promote a healthy lifestyle.